Welcome to themomshop.com

We at New Self Image / Maternal Instincts have committed ourselves to serving women and new mothers. We take this commitment very seriously and extensive time and effort have gone into product sourcing and evaluating the likes and dislikes of many women and new moms before selecting our products. We carry Full figure, Sports, Fashion and Nursing Bras from size 32A to 56N. We specialize in bra fitting and helping women look their beast one bra at a time.

We have Board Certified Mastectomy and Bra fitters and a RN International Board Certified Lactation Consultant on Staff. We also specialize in breastfeeding products to include Medela Pump in Style Advanced, FreeStyle and Ameda Purely Yours, Hygiea Enjoye Breastpumps and accessories, nursing pillows, supplemental nursing devices, Avent products, maternity and postpartum supports, the Bella Band, Nursing gowns and tops, Nursing bras. All at very competitive prices.

We rent hospital-grade breastpumps (Medela and Ameda/Egnell) and baby scales.

Store Hours:

After 19 years, We closed our store 0n 10/29/2011,if you renting one of our hospital-grade breastpumps and are done using it please call us at 801-568-7020 and we will come and pick it up. We  like to thank all our wonderful customers.